With large number of SEO tools around, it can be confusing for some people to figure out which tools work best for them. Such a large number of tools, paid or free, require your time, money and abilities to digest. Then, there is a series of complicated reports, data issues, licensing and other things that can easily squeeze out the time you could have spent improving your SEO – improving traffic and conversion rate.
Here’s a simple question to ask while choosing a handy tool – Which tools offer best ROI in terms of money and time? Here are some good free and paid SEO tools used by SEO services Canada.
Google Search Console
Google rebranded its Google Webmaster Tools on 20th May, 2015, as “Google Search Console”. It offers a great variety of free tools meant for diagnosing issues on websites. It helps you in two ways:
- Diagnosing the nature of problem
- Sending report to Google as to how you resolved it.
Google Search Console is still going through its initial phase in which new things have been introduced. It offers different kinds of data including the following:
- Country targeting
- Back link data,
- Indexation levels
- Crawl error and statistics
New features of Google Search Console include “fetch as Google”, Search Analytics and mobile usability.
While having Google Search Console set up and verified, don’t forget about Bing Webmaster Tools. With these tools, you can get handful of information regarding search traffic, links, URL parameters, robot.txt, keywords, and crawl data etc. Bing Webmaster Tools offers more depth for SEO improvement as compared with Google.
Screaming Frog offers spidering tool that offers incredible amount of data to examine the technical aspects of SEO on your site.
What does Screaming Frog offer?
Screaming Frog offers the following information:
- Duplicate content
- Meta robot tags
- Title tags
- Meta description
- Server errors
- Canonical tags, and more.
The SEO tool also enables you to include URLs that have specific characters to examine particular areas of your website. You can also keep the crawl manageable if the site is very large. However, the number of URLs is limited in free version.
It is a basic tool used by almost every SEO Canada service. It gives extensive information regarding traffic sources and visitors on the website.
Benefits of Google Analytics
- This tools helps you track how users acces your site, what pages they go to, at what point they leave, and all sources used to generate traffic.
- If you want to track conversions, good or bad pages, and find out lucrative opportunities, start using Google Analytics.
- Another advantage of Google Analytic is, many tools can access your data offered by this tool, and use the data in ranking tracking, marketing reports, and competitive reports.
Google Adwords Keyword Planner
Create an account on Google Adwords to access this particular tool. Even if you have no intentions for PPC ads, the nature of data is worth making an account. Without paying anything, you can perform keyword research related to organic search.
This handy tools offers search trends and volume, and keyword’s ad cost estimates. Noteworthy point is, the search volume is an approximation, not the exact data.
Keyword Planner helps you search based on phrases and words, URL, and categories of keywords. The output you get from any search technique will give you relevant keywords, average search (monthly), bar chard for monthly searches and approximate competition level.
To refine your search, you can customize your settings by: including/excluding search terms, language, search networks, locations and date range.
Following tools have depth and variety and they offer too many things that a layman cannot understand. But they are highly customizable for individual needs.
This tool offers best variety of SEO metrics. Moreover, it offers you to analyze back links and to grade SEO.
In context of SEO metrics, Moz helps you monitor keyword ranking, traffic, best landing pages and much more. It also helps monitor social media engagement, attention and mentions.
For grading SEO, this tool assigns each landing page a grade and tells you which page you should concentrate and improve technical SEO on. The subscription for this tool starts from $99 a month.
For content optimization and technical SEO, Searchmetrics offers comprehensive set of tools. You can analyze your keyword research, on-page optimization, rankings, URLs, evaluate links, track social engagement and compare domains. The toolset also provides you an on-page analysis of your site and recommendations regarding site optimization structure.
Majestic gives you best information about link building and helps you create a solid portfolio. You will get a large amount of data related to domains, links, lost links, backlinks and anchor text. It offers you a great way to start your link building campaign by showing you missing opportunities. It also helps you see where your competitors miss opportunities to give you an edge.
Majestic more or less works like Google, by offering you relevance, and expecting the same from you. The “Topic” tab monitors your backlinks and the manner in which they’re grouped. In this way it ensures relevance and quality.
This SEO tool offers competitive analysis for paid and organic traffic. It offers relevant data for you from other sources. It also monitors performance of your competitors and keeps you updated all the time.
It analyzes following aspects of site:
- Organic traffic patterns
- Major keyword responsible for ranking
- Keyword to bid on
- Estimations of ad spending
Monthly subscription for SEMrush is between $80 and $150.
This toolset offers link research. It performs back link analysis for you, as well as your competitor. It’s functionality is massive measuring over 90 individual SEO metrics. The most valuable tools is Detox tool that analyzes risk against spam back links. It also analyzes each individual links and sends a report. Detox tool also helps export questionable links to clean them, or to create a file names “Google link Disavow”. This toolset is available from $129 per month and can go as high as $1799 per month.
While all the tools seem important, it is better that you consult SEO experts to find out which tools should help you better than the rest.